Your page does two things: it earns impressions from search and Today, and it converts those impressions into taps on Get. ASO people mix these up constantly. Keywords help with impressions. Icon, first two screenshots and subtitle do 80% of the conversion work.

If your conversion rate is under 25% from product-page visits, no keyword change will save you. Fix the visual funnel first, then chase keywords.

Open the App Store on your phone and scroll a search results list. Your icon has under half a second to be recognizable at 60×60 px. If it depends on gradients, thin type, or photorealistic detail, it fails.

Rules that still hold in 2026: one strong shape, one dominant color, no words. If the icon reads at the size of your thumbnail here, it will read on the store.

iOS shows the first 2 (portrait) or 1 (landscape) screenshot above the fold. Everything else is a scroll away and most users never see it. Treat screenshots 1 and 2 as a single split-panel billboard.

The winning pattern in 2026: a bold benefit headline in your brand voice, one hero UI element that proves the claim, and a caption under 6 words. Not a device frame with a raw screenshot pasted inside.

Localize per market. A Traditional Chinese user in Taipei will not convert on English screenshots even if they read English.

Title (30 chars): brand name + one keyword. Not brand name alone. Not a keyword salad.

Subtitle (30 chars): the value proposition in plain language, and a secondary keyword.

Keyword field (100 chars): comma-separated single words, no spaces, no plurals (Apple auto-handles them), no words already in title or subtitle. Waste of 100 chars is common and costly.

An app with under 20 ratings converts roughly half as well as an app with 500+. Prompt for a rating at the moment the user just experienced a win — not on launch, and not when they hit a paywall.

Reply to your 1-star reviews. The reply is public and future browsers read it. A calm, specific reply to a bad review earns more trust than a wall of 5-star praise.

In App Store Connect look at three numbers: product page views, conversion rate (page views to first-time downloads), and impressions. Everything else is noise.

Any change should move one of those three within 14 days. If a redesign doesn't, revert it.

You cannot see your own page. You are inside your product. Run your live App Store URL through Omu Critics for a free honest read on icon, screenshots, copy hierarchy, and trust — it takes about a minute and highlights the specific line, image, or missing signal that is hurting conversion.

你的頁面做兩件事：從搜尋和 Today 版位爭取曝光，並把曝光轉化為 Get 按鈕的點擊。做 ASO 的人常常把這兩件事混在一起。關鍵字影響曝光；圖示、前兩張截圖與副標題決定 80% 的轉換。

如果產品頁的轉換率低於 25%，換再多關鍵字都救不了。先修好視覺漏斗，再追關鍵字流量。

在手機上打開 App Store，滑動搜尋結果。你的圖示在 60×60 px 只有不到半秒被辨識。如果它依賴漸層、細字或寫實細節，就過不了關。

2026 年仍然成立的原則：一個強烈的形狀、一個主色、不要放文字。圖示如果在拇指這麼小的區域就能讀得出來，上架後就穩了。

iOS 首屏只顯示 2 張直式或 1 張橫式截圖，其他都要滑動才看得到，大部分用戶根本不會滑。把第 1、2 張當成同一塊分割式看板來設計。

2026 年有效的模式：品牌語氣強烈的一句效益標題、一個能證明這句話的關鍵 UI 元素、以及一行不超過 8 個字的說明。不是把裝置外框套上原始截圖就交差。

務必依市場做在地化。台北的繁體中文用戶就算看得懂英文，也不會在英文截圖上轉換。

標題（30 字元）：品牌名 + 一個關鍵字。不要只放品牌，也不要塞成關鍵字沙拉。

副標題（30 字元）：用人話講價值主張，並帶入第二個關鍵字。

關鍵字欄位（100 字元）：以逗號分隔的單字，不要加空格、不要複數（Apple 會自動處理），不要重複標題副標題已出現的字。這 100 字元常被浪費，代價很高。

評分少於 20 個的 App，轉換率大約只有評分超過 500 個 App 的一半。要在用戶剛完成一次成功體驗的當下請他評分，不是在啟動時，也不是在付費牆前。

務必回覆你的一星評論。回覆是公開的，未來的訪客會看。針對負評冷靜且具體地回覆，比一整面五星讚美更能建立信任。

App Store Connect 只看三個數字：產品頁瀏覽數、轉換率（頁面瀏覽到首次下載）、曝光數。其他都是雜訊。

任何改版都應該在 14 天內動到其中一個數字，沒有就退回改版。

你看不到自己的頁面，因為你在產品裡面。把你的 App Store 連結貼進 Omu Critics，免費、大約一分鐘就能得到針對圖示、截圖、文案層次與信任訊號的誠實診斷，會直接指出哪一句話、哪一張圖、或哪一個缺失的信號正在拖累轉換。